Throwback: Happy 88th Birthday, Bill Withers!

JOVM’s William Ruben Helms celebrates the 88th anniversary of the birth of Bill Withers.

New Audio: London’s TheWhatIfMix Shares a Club Banger

TheWhatIfMix is a London-based electronic music artist, producer and mixing engineer, whose work is centered around one core question: What if you achieve your dreams? His sound sees him blend elements of deep house, tech house and atmospheric electronic textures in a way that’s designed to move both body and spirit. Thematically, each track features a much deeper — and much-needed — message of self-belief, transformation and reconnection with the self.

For the London-based artist, TheWhatIfMix as a project is anchored in the concept that music is much more than sound, that it can be a reminder, a release and a push forward.

La Magia” reached number 1 on aBreakMusic. His recently released five-song EP Higher Self received airplay on FutureHits Radio. Thematically, the EP is a journey through self-awareness, transformation and the belief in infinite possibilities. And building upon a growing profile, the London-based artist’s latest single “WAKE UP” is a high energy, club rocking bit of techno that channels JOVM mainstay LutchamaK, complete with a mantra-like sample.

As TheWhatIfMix explains, “‘WAKE UP’ is about questioning what we are shown, seeing the system more clearly and taking that power back.”

New Audio: Liam Kix Shares Swaggering, Trip Hop-Influenced “Slowmo”

Liam Kix is a mysterious and emerging Israeli musician and artist, who over the course of his career has played in a number of different bands and projects. Kix stepped out into the spotlight as a solo artist with his full-length debut, 2024’s Heartology.

Over the past year, the Israeli artist has released a handful of singles, including his recent single, the swaggering “Slowmo” manages to channel Bristol trip hop — think Massive Attack, Portishead, Tricky, et. all — built with dusty boom-bap beats and scorching guitar paired with Kix’s breathy, yearning delivery.

New Audio: James Tonic Returns with Atmospheric and Yearning “Who’s Going Down”

James Tonic is a Montréal-born, New York-based dream pop artist, who over the course of seven albums firmly established a sound built on analog synths, live drums and unflinching lyrics. 2024’s Stuck in LA, an album inspired by the West Coast wound up being a breakthrough album for the Canadian-born artist: the album helped hi establish a fanbase, the old-fashioned way while selling out during the tour. 

Last year’s Safety, the first part of a planned dream pop trilogy was a nine-song effort that thematically touched on emotional survival. The second part of the trilogy, Safety II was released earlier this year, and featured a darker, more cinematic take on dream pop paired with sharper, edgier lyricism. Thematically, Safety II covers being wide open, fighting back quietly and spotting clear bits when everything seems hopelessly jumbled. 

Safety II includes “At The Time In New York,” and its latest single “Who’s Going Down.” “Who’s Going Down” is meditative, bit of dream pop that features Tonic’s yearning, achingly tender delivery against an atmospheric and shimmering soundscape that channels Cigarettes After Sex and Thank Your Lucky Stars and Depression Cherry-era Beach House. To me, the song evokes the last hour of party that you don’t want to have end or the waning hours of an amazing trip, full of the bittersweet recognition that you’ll have to return to normal life.